The short answer
Bakery regulars run on habit: same day, same loaf, same time. Learn those routines from your bills, tell regulars about the bakes they actually buy, and keep messages rare enough that each one feels like news.
Key takeaways
- Group regulars by what and when they buy.
- Send news that matches their order, not a daily blast.
- A broken weekly habit is the signal worth acting on.
Learn the usual order
Your bills show who buys the weekend loaf and who drops in for a weekday pastry. Group customers by what and when they buy before you plan any message.
Make pre-orders easy
For festival and celebration orders, give one clear way to ask and a clear cut-off date. Confirm quantities and pickup times yourself before you call an order booked.
Watch the habit, not the bill
A regular who skips two usual weekends is a better prompt for a check-in than one small bill. Keep the check-in light, and make it easy to say no.
Put it to work.
See who’s due for this one in your own Reten.
Written by the Reten editorial team. General guidance, not legal advice: check consent and messaging rules for your business before you send.
