The short answer
Festivals bring new customers who often don’t come back. In the two weeks after, thank first-time festive customers with one warm WhatsApp, give them a reason to visit that has nothing to do with the festival, and check by the end of the month who came back.
Key takeaways
- Your list is people with one visit during the festive weeks and none before.
- The first message is a thank-you, not a sale.
- A second visit by month end shows whether the rush built anything.
Find who came once
Look at bills from the festive weeks. Customers with one visit, and none before it, are your list. Only message the ones who agreed to hear from you.
Say thanks, not sale
Make the first note a thank-you. Mention what they bought if it fits. Leave the discount out of the first message.
Give an everyday reason
A weekday special, a new item, a quieter time to visit. Something they’d come for in an ordinary week, not just a festival one.
Check at the end of the month
Count how many came back for a second visit. That number tells you whether the festive rush built anything that lasts.
Put it to work.
See who’s due for this one in your own Reten.
Written by the Reten editorial team. General guidance, not legal advice: check consent and messaging rules for your business before you send.
